Spirit of place.

How we do it

Firstly its not rocket science! We like to keep it simple. Our process is designed to be flexible and can be used to complement your own work, to build a brand from scratch or to start where your own research leaves off. We like to think of it as finding the ‘essence or spirit of a place’. Its a process we have created over the past 5 years and has been successful on a range of place and destination branding projects we have designed and implemented.

Our current work with the National Trust defines and draws out the personality of a property and its grounds whilst engaging and inspiring visitors to stay a little longer to learn about the stories and history.

visual, language, interpretation, museum, design, sheard&hudson, tourism, abbey
Spirit of Place

Research and discovery

Firstly we visit and research the history, absorbing the local culture and stories of a place. We then follow it up with interviews with the stakeholders, from property and visitor experience managers to the gardener, we ensure that no stone is left unturned. Our aim is to get to know the property and to fully understand the destination from the visitors point of view. This brings a deeper understanding for our designers and ensures that any design we create will bring the stories, history, materials and textures that make up the property to life.

Spirit of Place

Stakeholder Workshops

Once we’ve interviewed the staff and detailed our recommendations we work with your team to draw out the most compelling themes, those that will really get to the heart of your destination and communicate the spirit of the property. Group discussions and design workshops really help to get all stakeholders onboard and feeling a part of the project. We use all the information gained in the workshops to create a truly authentic visual language that is unique to the property.

Spirit of Place

How we tell your story

Each visual language we create is unique to the property and combines illustration, photography and icons to impart the messaging. We also create templates so that your team can create inhouse messaging too. In essence we leave you with a kit of parts and guidelines on how to get the best out of your new visual language. We can also roll out the Visual Language if required, advising on materials, creating artwork and overseeing production.

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