Visual Language Interpretation

National Trust

The story: Lacock is a place that makes you feel you belong. The picturesque village and historic abbey are surrounded by the mature trees and rolling countryside of rural Wiltshire. Safely enclosed by the river Avon and by-passed by main roads, it feels remote and protected from modern life. Cottages of warm stone and tile, relaxed and natural open spaces and abbey rooms decorated with centuries of well-loved furniture and personal items offer the comfort of the well-worn and homely.

The project: Sheard & Hudson produced a cohesive Visual Language for Lacock. Lacock is now on the threshold of an exciting future and key to its ongoing success is the introduction of an innovative, relevant and robust visual language, one that exudes and makes ‘real’ Lacock’s spirit of place. Lacock’s visual language is the visible expression of its spirit of place, it breathes life into it, gives it integrity and in turn it acts as a conduit through which we can tell the many stories woven throughout this unique and cherished location. At its heart it seeks to create an immersive, quality experience that leaves visitors feeling that they belong. In its actions it allows Lacock to develop, to flourish and to facilitate change. The visual language can offer other benefits too: for example, adding new levels of practicality and balance to the information displayed. This will help to give visitors clear direction and guidance, creating a positive visitor experience and ensuring that our spirit of place shines through. Lacock’s visual language has been designed to work in harmony with its environment, lightly touching it not obscuring it and not turning it into a theme park. It gives voice to the historic buildings, characters, events, artefacts and craftsmanship found in the Abbey and village, whilst reassuring visitors that Lacock, its contents, community and collections are where they belong, in the safe hands of the National Trust.


    National Trust

  • DATE:

    November 20, 2016


    Visual Language


    Jacqui Sheard

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