The story: Seed Developments makes tapes, discs, mats and all sorts of exciting promotional products, laced with seeds, ready for growing. With new owners on board, the company wanted to completely refresh their brand and bring out its strong sustainable and environmental credentials.
The project: Firstly, we dug deep and got to the root of their brand. Next, we developed an identity that reflected their essence – this revolved around a bold flower logo with natural shades of brown, green and duck egg blue. We then developed a new website based on a WordPress structure, so it’s quick and easy to update. This involved broadening its focus to make the educational messages loud and clear.
The result: The final step was to find innovative ways to repackage and sell their products. We created over 20 unique designs, from seeded calendars and cereal packs, to business and greetings cards. And, so far, we’re happy to say that the new ideas are attracting plenty of attention, from businesses and agencies alike.