The story: The Premier League is an English professional league for association football clubs. At the top of the English football league system, it is the country’s primary football competition. How to attract and keep fans is the key problem for the League.
The spark: We designed a business support guide to improve the family experience at Premier League clubs. ‘Raise your Game’ was created as a visually appealing, interactive e-book full of simple ideas and easy-to-find information to improve the family experience. Focused on the whole family, the book gives advice to Premier League clubs to enable them to raise awareness, helping families consider the whole of the journey, from arranging tickets to player autograph signings. You will attract and keep family fans if you anticipate their feelings and needs at every stage’.