The story: With the rise in budget airlines, more and more people are heading abroad for weekends and short breaks. Jersey Tourism needed to get their message across, giving people a good reason to stay closer to home.
The spark: What started as a destination guide project quickly became a brand positioning project as we defined the island’s offer and turned Jersey Tourism’s marketing strategy on its head by developing a new brand language and refreshing both their advertising direction, visitor guide and activity booklets. We invited personalities like John Cleese and Tony Robinson to write vibrant articles, added new photography and introduced a more contemporary editorial design. We were chuffed to pick up a Communicators in Business award, and we’ve since been asked to work on numerous campaigns, augmented reality apps and other rich media communications.
Brand Visual Language