The story: Imerys are a global organisation, operating on every continent extracting and filtering Kaolin (China clay). We’re proud to be a ‘vital part of their team’ (their words, not ours), responsible for communicating their products across several world markets.
The spark: We’ve created an array of integrated communications for Imerys, from ad campaigns to online promotions. Crucially, we’ve helped them focus on the end product in their promotional materials, rather than the process. Alongside B2B materials, we’ve created internal communications and a quarterly ‘Global Impact’ magazine for and about people in the Imerys Global Family. Today, Imerys is renowned throughout its target industry – a byword for supplying performance minerals that become performance products.