Our services.

What we do

Need some help to get your business in front of the right people?

We’ll use our creativity and years of experience to ensure your brand message is communicated to the people that matter to you. We’ve worked in many sectors from tourism to retail, transferring our skills with equal passion and effectiveness. Its this kind of variety that keeps us alert and focussed, bringing a fresh pair of eyes to each project.

TOURISM

GOVERNMENT

PROPERTY

CONSTRUCTION

TRAVEL

RETAIL

HERITAGE

MUSEUMS

HEALTHCARE

SHEARD & HUDSON

Brand.

Beginning with market research, running stakeholder workshops and producing surveys, we use simple creative strategy to define the point of difference for your brand. We work on defining brand positioning, values and beliefs, brand essence, photography styling, name and identity and tone of voice. We’ll then bring your brand to life with a well thought out and innovative solution which will work across all media and deliver real commercial results. Finally we create brand guidelines and digital templates to enable you to take hold of the reigns and make use of the brand assets.

Your company vision is the key stone to the brand you build. We create brands that communicate to the outside world the values that you want to impart. And once we’ve sprinkled the magic into your brand we deliver consistency through solid guidelines that speak to both your employees and your audience. In essence your employees need a clear message of the changes and how they will effect their lives in a positive way. Once this is achieved you’re ready to tell the story to a wider audience and importantly to the audience you want to attract.

SHEARD & HUDSON

Creative.

We consider your brand vision before even beginning to apply our creative skills to your project, so that the result is truly unique to your business. Whatever the form of communication, be it a digital campaign, a brochure, an exhibition or a promotional leaflet, we tell the story of brands in an innovative and compelling way, engaging both current and future customers. Whether it’s generating an innovative creative proposition for a campaign, or defining a unique tone of voice for your business, the final design will be meticulously crafted. And if it means commissioning a dynamic photographer or amazing illustrator to ensure the quality of the final design is second to none, then we have access to some of the best in the country.

Its a busy and complex digital world out there so the campaigns we build are based upon ensuring your message is delivered to your customers on the right platform for them and in the right tone of voice.

Drilling down and getting to the heart of your marketing problems is what keeps us on our toes. We love a challenging brief and importantly our aim will always be to get you ahead of your competition. We like to break down barriers until we draw out the real essence and point of difference of your brand or business.

American Museum of Bath
SHEARD & HUDSON

Digital.

Our team, equipped with digital skills, will help your business really thrive in the digital world. We start from the interaction of your customers with the business and create websites for all types of business including retail. We introduce easy to use cms systems that work beautifully and gently guide you whilst bringing a sparkle to the site design. In an age of social media, we see the benefits of having an online voice so we give brands a clear voice through copywriting, content management and community building. Our team will plan, manage and create compelling content for your social media campaigns as well as interact with customers to promote your brand and drive traffic to your website.

sheard hudson social media
SHEARD & HUDSON

Visual Language.

We discover the unique story, spirit and voice of your destination and elevate it with a cohesive visual language. Our in-depth research process enables us to find key insights into the history, spirit and essence of a destination. This is translated into a clear, unique visual language, communicated through guidelines incorporating any illustrations, icons and photography and rolled out across all relevant platforms, ensuring consistent and strong messaging. This creates a truly unique visual interpretation that captures the imagination and means your visitor is inspired and engaged from the moment they arrive.

national trust, lacock
SHEARD & HUDSON

Visitor Experience.

The sky’s the limit when it comes to customer experience, wayfinding and signage. We’ve produced signing schemes for entire ports and liveries for ships! Your brand doesn’t just live on printed pages or online, it should extend to your business environment. Ensuring customers have a positive experience navigating through your destination is key to the success of a business. We create signage and wayfinding schemes that are simple to use and easy to navigate. Importantly our interpretations tell your brand story in a breathtaking and vibrant way.

National Trust Lacock Abbey