Sheard & Hudson.

Over the years.

In short, we’re communications experts. We’re experienced, but not precious. Dedicated, but never dull. Creative, but always focused.

We could go on, but we prefer to let our solid experience and polished portfolio do the talking.

You’ll find our team of design, project management and communications experts brimming with ideas and full of enthusiasm from the moment we meet you.



Jacqui Sheard and David Hudson first met in London, working at top design agencies and building up their expertise on big client accounts. After five years in the industry, David became creative director for Identica, and Jacqui worked for a series of London design consultancies, including Conran Design Group.

As our client base grew, so did our team, which now includes many talented individuals: creatives, artworkers, web designers and developers and account managers. We have a regular placement scheme for gifted design students as well as school placements to give young people a taste of real life in a design agency. Jacqui taught at the School of Communication Arts alongside John Gillard and loves to nurture young talent.


Work from anywhere!

Swapping the big city for the West Country, we moved out to Bath in 1998, enabled by the digital revolution. We embraced technology and opted for quality of life whilst retaining clients from across the UK and even further afield – Jersey, Gibraltar and the USA.


New wins

Winning a big pitch for the Midland News Association meant we were able to grow our studio, which helped us expand, having offices in both London and Bath.


Links with the tourism industry grow

After a five way pitch to Bath Tourism and local MPs, Sheard&Hudson won the Bath Visitor Guide, firmly establishing roots within the South West. A project that we still work on over 16 years later and a stepping stone to working with many other tourism destinations both in the UK and beyond.


CalMac Ferries brand

After beating several major agencies, including WPP, Sheard&Hudson won the entire rebrand for Caledonian MacBrayne ferries. Designing the brand and guidelines, including the ferry terminal environment and liveries for four fleet vessels. This project expanded to include signing throughout the Oban terminal, advertising, destination guide design and print management.


Visit Jersey island positioning

What started as a destination guide project win, quickly became a brand positioning project as we defined the island’s offer and turned Jersey Tourism’s marketing strategy on its head. We developed a new brand language and refreshed their advertising direction, then redesigned the visitor guide and activity booklets.


Expanding horizons

Pinnacle, a merger of three original companies, is the ultimate go-to provider of technology expertise, from connectivity and support to product and system purchase. To engage consumers, we built a new brand and hierarchy, plus two dynamic group websites, viewable on all modern devices, and to engage staff, we implemented office and shop front signage, rolled out stationery and smart uniforms.


National Trust design roster

In 2016 Sheard & Hudson were invited to pitch and after an intensive selection process became one of the preferred agencies on the National Trust roster, to provide Visual Language interpretation projects across the South West of England.

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