January 7, 2016 admin

New year new brand

New Year is always the time for a new start, and your business should be no exception. The start of the new year is an ideal time to analyse, assess, and adapt, and we want to look at some of the processes you should be taking your business through at this time of year.

One of the first things in your agenda should be to look at what didn’t go so well during the year. This information should come from both internal and external sources, your own experiences, the experiences of your staff, and the experiences of customers. You must look at the less positive decisions you have made during the year in order to ensure these are not repeated. January is an ideal time to take a step back and look at the negatives of the previous year and make sure that you can move forward.

Looking back should not only focus on the negatives, but also on the positives. It is important to recognise both your own achievements during the year, as well as the achievements of your staff. It would be detrimental to the mind-set of both you and your workforce to focus only on what went wrong, and who is at fault. It is important to balance this with the good decisions that were made, and it must be your focus to try and replicate this in the coming year.

It is also vital to assess your brand vision, and ensure that your brand correctly represents the message you are aiming to put across. Your brand may be due for a refresh if it does not fit with your most current aims, offering, and message, and January is an ideal time to do this. Although, you must be careful not to be too hasty with a rebrand, as seen with the recent Tunnocks Tea Cake incident, in which they named themselves a ‘Great British Tea Cake’, and as they are known as being a Scottish brand, this greatly upset a large number of Scottish people!

You should also be keeping track of the current trends, and ensuring that your brand has not become out-dated. An out of date brand could have a negative effect on your company’s sales in the current year, and therefore it is vital to make sure that your brand is on trend.

Make sure to use your time in January to reflect and adapt, in order to prepare your business in the best possible way for the coming year. If you need help assessing your current brand, or feel it is certainly due for a refresh, do not hesitate to get in touch with us to find out what we can do for you.

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